News & guides

Practical tips for smarter grocery shopping.

Guide · 4 min read

How to read a price per kilo

The pack price tells you little. Always compare the price per kilo or litre: a larger pack isn't automatically cheaper, and with offers such as buy 1, get 1 free, the unit price only changes if you buy both items.

Guide · 5 min read

Buy 1, get 1 free, 50% off the 2nd item or 3 for 2: which offers the best value?

Buy 1, get 1 free means 50% off per item, 3 for 2 means 33%, and a half-price 2nd item means 25%. Only count the savings if you'll actually use the extra items — otherwise the 'discount' is waste.

Guide · 3 min read

Splitting your shopping between two stores

With 'Smart split', you can see how much you save by buying staples at a discount supermarket and branded products on promotion elsewhere. Weigh that against the extra trip.

News · 2 min read

MarketWijs Demo: new comparison features

In this Demo, you can now compare full shopping lists and see what's missing at each store. All prices remain sample prices.

Guide · 4 min read

Loyalty cards: when are they worth it?

Some promotions only apply with a loyalty card. MarketWijs marks these offers separately, so you know which price you pay without a card.